Details
The Evolution of Media
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42,99 € |
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| Verlag: | Rowman & Littlefield Publishers |
| Format: | EPUB |
| Veröffentl.: | 19.12.2006 |
| ISBN/EAN: | 9780742579286 |
| Sprache: | englisch |
| Anzahl Seiten: | 214 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.
A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media.
<br>Chapter 1 1 Introduction
<br>Chapter 2
<br>Chapter I: Understanding Communication Media
<br>Chapter 3 2 The Written Word: From Printing to the Internet
<br>Chapter 4 3 The World of Audio
<br>Chapter 5 4 Still and Moving Images
<br>Chapter 6
<br>Chapter II: Comparing Media
<br>Chapter 7 5 A Taxonomy of Communication Media
<br>Chapter 8 6 The Modality, Purpose, and Interactivity of Communication
<br>Chapter 9 7 Technology
<br>Chapter 10 8 Consumer Perspectives
<br>Chapter 11 9 Media Comparisons
<br>Chapter 12 10 Bandwidth
<br>Chapter 13
<br>Chapter III: Analyzing Media
<br>Chapter 14 11 Services
<br>Chapter 15 12 Computer Communication
<br>Chapter 16 13 Content and Conduits
<br>Chapter 17 14 Enhancements
<br>Chapter 18 15 Convergence
<br>Chapter 19 16 Industry Structure
<br>Chapter 20
<br>Chapter IV: Thinking Strategically
<br>Chapter 21 17 Five Factors for Shaping the Future
<br>Chapter 22 18 Historical Perspectives
<br>Chapter 23 19 Using the Five Factors
<br>Chapter 24 Appendix: Technology Tutorial
<br>Chapter 25 Bibliography
<br>Chapter 2
<br>Chapter I: Understanding Communication Media
<br>Chapter 3 2 The Written Word: From Printing to the Internet
<br>Chapter 4 3 The World of Audio
<br>Chapter 5 4 Still and Moving Images
<br>Chapter 6
<br>Chapter II: Comparing Media
<br>Chapter 7 5 A Taxonomy of Communication Media
<br>Chapter 8 6 The Modality, Purpose, and Interactivity of Communication
<br>Chapter 9 7 Technology
<br>Chapter 10 8 Consumer Perspectives
<br>Chapter 11 9 Media Comparisons
<br>Chapter 12 10 Bandwidth
<br>Chapter 13
<br>Chapter III: Analyzing Media
<br>Chapter 14 11 Services
<br>Chapter 15 12 Computer Communication
<br>Chapter 16 13 Content and Conduits
<br>Chapter 17 14 Enhancements
<br>Chapter 18 15 Convergence
<br>Chapter 19 16 Industry Structure
<br>Chapter 20
<br>Chapter IV: Thinking Strategically
<br>Chapter 21 17 Five Factors for Shaping the Future
<br>Chapter 22 18 Historical Perspectives
<br>Chapter 23 19 Using the Five Factors
<br>Chapter 24 Appendix: Technology Tutorial
<br>Chapter 25 Bibliography
A. Michael Noll is emeritus professor of communications at the Annenberg School for Communication at the University of Southern California and director of technology research at the Columbia Institute for Tele-Information. He worked previously at Bell Labs, the White House, and AT&T and brings all his varied and extensive experience to this book.
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