Details
Rethinking Communication in Social Business
How Re-Modeling Communication Keeps Companies Social and EntrepreneurialLexington Studies in Contemporary Rhetoric
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36,99 € |
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| Verlag: | Lexington Books |
| Format: | EPUB |
| Veröffentl.: | 31.08.2018 |
| ISBN/EAN: | 9781498555913 |
| Sprache: | englisch |
| Anzahl Seiten: | 210 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<span><span>Social entrepreneurship increasingly assumes a position of strength in the dynamic milieu of late-modern democratic societies. A plethora of companies have now arisen—everything from mighty social enterprises like Warby Parker and TOMS to tiny outfits like Clean Slate and Bright Endeavors—whose business-focused approach to social problems is not merely additive but integral to their missions. These companies respond not only to a felt proliferation of humanitarian and environmental predicaments, but also to enormous shifts in in public feelings and technological sensibilities. These predicaments and make social entrepreneurships urgently needed and remarkably complicated. But if social entrepreneurs deal with that complexity with a business-as-usual approach to making the world better—imitating, for example, corporate social responsibility initiatives by transnational companies—they will lose their vital distinctiveness and efficacy. Drawing on a transdisciplinary perspective, close rhetorical analysis, and qualitative interviews with social entrepreneurs, this book argues that one good way to keep social business disruptive is to rethink how organizations model their communication. Instead of assuming a conventional theory of communication, neatly organized around the relations of senders and receivers, social entrepreneurship should enact a performative model of communication in which messaging and action are affectively woven. This book offers suggestions for making this performative model sustainably disruptive in relation to questions that pester social entrepreneurs: how to tell the company story, how to raise awareness, how to address complex audiences, and how to solve problems.</span></span>
<span><span>This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.</span></span>
<span><span>Acknowledgements</span></span>
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<span><span>Introduction: On Making Do and Making Good</span></span>
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<span><span>Chapter 1: How to Tell the Company Story (To Share Its Mode)</span></span>
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<span><span>Chapter 2: How to Raise Awareness (To Create Attendance)</span></span>
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<span><span>Chapter 3: How to Address Complex Audiences (To Speed Circulation)</span></span>
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<span><span>Chapter 4: How to Give a Gift (To Make a Public)</span></span>
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<span><span>Epilogue: On Being Entrepreneurial with the Social</span></span>
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<span><span>Bibliography</span></span>
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<span><span>Index</span></span>
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<span><span>About the Author</span></span>
<br>
<br>
<span><span>Introduction: On Making Do and Making Good</span></span>
<br>
<span><span>Chapter 1: How to Tell the Company Story (To Share Its Mode)</span></span>
<br>
<span><span>Chapter 2: How to Raise Awareness (To Create Attendance)</span></span>
<br>
<span><span>Chapter 3: How to Address Complex Audiences (To Speed Circulation)</span></span>
<br>
<span><span>Chapter 4: How to Give a Gift (To Make a Public)</span></span>
<br>
<span><span>Epilogue: On Being Entrepreneurial with the Social</span></span>
<br>
<br>
<span><span>Bibliography</span></span>
<br>
<span><span>Index</span></span>
<br>
<span><span>About the Author</span></span>
<span><span>Craig E. Mattson</span><span> is professor of communication and media production at Trinity Christian College. </span></span>
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