Details

Lit


Lit

The Simple Protocol for Dental Photography in the Age of Social Media

von: Miguel A. Ortiz

124,99 €

Verlag: Quintessence Publishing CO INC USA
Format: PDF
Veröffentl.: 19.03.2020
ISBN/EAN: 9781647240288
Sprache: englisch
Anzahl Seiten: 248

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

In the age of digital dentistry, dental providers are under increased pressure to demonstrate proficiency in dental photography for the purposes of documentation, shade matching, and laboratory communication. Expertise in this area is fast becoming part of the standard of care and also has added value for clinicians who are looking to market themselves online. This book is geared toward practitioners who want to master dental photography and build their social media presence. Written for visual learners, this book breaks down the fundamentals of dental photography by outlining the key concepts, equipment, and lighting as well as by introducing "The Simple Protocol"—the basic day-to-day intraoral protocol that shows how easily clinical photography can be incorporated into the clinical workflow. That is where most photography books end, but this author also explores advanced techniques and demonstrates how to achieve some of the most characteristic looks in artistic dental photography, including the glossy effect, chiaroscuro, chromaticity, and texture manipulation, as well as a simple setup for taking photographs in the dental laboratory. Finally, the author provides fresh insight into the ever-changing world of digital marketing and explains what you need to know to reach your market on social media.
1.Fundamentals of Photography
2.Dental Photography Equipment
3.Portrait Photography
4.Intraoral Photography
5.Artistic Dental Photography
6.Communication with the Dental Laboratory
7.Dental Laboratory Photography
8.Marketing and Social Media
Dr Miguel A. Ortiz began working in the dental industry as a dental technician
in 2002. During the next 8 years, he worked full time as a dental technician while
he completed his Bachelor of Science with honors from California State University. Dr Ortiz was recruited to Harvard School of Dental Medicine, where he earned his DMD and won the Leo Talkoy Award for excellence in clinical dentistry. He then completed postgraduate training in prosthodontics at the University of Illinois at Chicago.
As a member of the American College of Prosthodontists and the American Dental Association, Dr Ortiz continues to be a passionate advocate for excellence in prosthodontics, implant dentistry, cosmetic dentistry, and reconstructive dentistry. He maintains a private practice in Boston, Massachusetts, leads several annual conferences, and offers many dental-related courses. His organization, Dentlit,
is dedicated to highlighting best practices, where the art and science of dentistry intersect and where evidence-based dentistry truly flourishes.
During his time as a student, Dr Ortiz honed his skills as a photographer by taking pictures to highlight his restorative work and share it on social media. His interest
in dental photography eventually led to the development of a hands-on 1-day dental photography course, which served as the basis for this book.

When Dr Ortiz isn't indulging in dental photography, his favorite subjects are his wife and three sons. He loves to play with his boys any time he can and to cheer on his favorite soccer team (Estudiantes de la Plata), even though he is far from his hometown.
If you have questions for Dr Miguel A. Ortiz, you can find his work on lnstagram at @dr _miguel_ortiz or at www.DentLit.com.

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