Details

Europe At the Seaside

The Economic History of Mass Tourism in the Mediterranean
1. Aufl.

von: Luciano Segreto, Carles Manera, Manfred Pohl
37,99 €
Verlag:	Berghahn Books
Format:	PDF
Veröffentl.:	01.04.2009
ISBN/EAN:	9781845459116
Sprache:	englisch
Anzahl Seiten:	304

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Beschreibungen

Titelbeschreibung

Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many countries it has become a significant, if not the primary, source of income for the resident population. The Mediterranean basin, which has long been a very popular destination, is explored here in the first study to scrutinize the region as a whole and over a long period of time. In particular, it investigates the area’s economic and social networks directly involved in tourism, which includes examining the most popular spots that attract tourists and the crucial actors, such as hotel entrepreneurs, travel agencies, charter companies, and companies developing seaside resort networks. This important volume presents a fascinating picture of the economics of tourism in one of the world’s most visited destinations.

Inhaltsverzeichnis

Acknowledgements
 Chapter 1. Introduction: The Mediterranean as a Tourist Destination: Past, Present, and Future of the First Mass Tourism Resort Area Carles Manera, Luciano Segreto and Manfred Pohl
 Chapter 2. Flying Visits: The growth of British air package tours, 1945-75 Peter Lyth
 Chapter 3. The Transformation of the Economic Model of the Balearic Islands: The Pioneers of Mass Tourism Carles Manera and Jaume Garau-Taberner
 Chapter 4. Tourism and Business during the Twentieth Century in Greece: Continuity and Change Margarita Dritsas
 Chapter 5. The Development of the Portuguese Hotel Business, 1950-1995 Benedita Câmara
 Chapter 6. Sending the Italians on holiday. The Alpitour Group Luciano Segreto
 Chapter 7. Rimini: a Mass Tourism Resort which based its Success on an Original Mix of Italian Style and Foreign Models Patrizia Battilani
 Chapter 8. The Expansion Strategies of the Majorcan Hotel Chains Antoni Serra
 Chapter 9. The French group Accor and tourism (since 1967): business tourism without a mass tourism strategy Hubert Bonin
 Chapter 10. Club Méditerranée, 1950-2002 Ellen Furlough
 Chapter 11. Tourism on the French Riviera Philippe Mioche
 Chapter 12. Tourism on the Costa del Sol Carmelo Pellejero-Martínez
 Notes on contributors Bibliography Index

Autorenportrait

Carles Manera has a PhD in history and one in economics. He has been awarded several prizes for his research, including the Prize of Economics in Catalonia (2003). He was vice-chancellor of the University of the Balearic Islands from 1996 to 2003). Currently, he is director of the research group on economic history and the researcher in charge of the project “Economic History of Mass Tourism in Spain, 1940-2000: the Balearic Islands and the Mediterranean Contrasts,” financed by the Ministry of Science and Education of Spain.