Details

A New Age of Reason

Harnessing the Power of Tech for Good
1. Aufl.

von: Larry Weber, David Kirkpatrick
22,99 €
Verlag:	Wiley
Format:	PDF
Veröffentl.:	31.07.2024
ISBN/EAN:	9781394216628
Sprache:	englisch
Anzahl Seiten:	240

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Beschreibungen

Titelbeschreibung

Leverage technology to propel humankind toward a better future A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today’s thorniest and most pressing problems like climate change and world hunger. The author offers inspiring examples of companies using technology to positively impact humanity. The book provides an actionable playbook to transform your organization around this mission, including how to develop a tech for good strategy, how to evolve the C Suite to deliver on this mission, how to market it, as well as measure outcomes. The author also discusses the latest technology breakthroughs delivering positive world outcomes, such as: <ul> <li>Extending a surgeon’s “eyes and hands” via robotics surgical systems to improve patient outcomes</li> <li>Computer vision tech that enables farmers to maximize crops to feed our burgeoning population</li> <li>AI/robotics that identify and fight wildfires</li> </ul> Bringing together a collective of major thinkers on this subject and providing guidance for a better future, A New Age of Reason: Harnessing the Power of Tech for Good is a timely read for all executive leaders seeking to harness the new wave of technology to solve key societal problems and have a positive impact on the world.

Inhaltsverzeichnis

Foreword vii Introduction xi Part 1 Technology, Humanity, and a New Age of Reason 1 Chapter 1 A New Wave of Technology to Better Humanity 3 Chapter 2 Agtech and Deere: Tech for Good at Its Best 7 Chapter 3 Technology and the Planet 19 Chapter 4 Innovations for a Healthier Population 35 Chapter 5 Timing Is Everything 47 Part 2 The Potential for Great Leaps 57 Chapter 6 The Seventh Wave of Modern Computing 59 Chapter 7 AI Enriching the Human Experience 73 Chapter 8 Chips and Sensors Everywhere 87 Chapter 9 The Promise of Quantum Computing 97 Chapter 10 Sustainably Powering Our Future 111 Chapter 11 The Surging Biological Systems Wave 127 Chapter 12 Harnessing Technology’s Potential 141 Part 3 Humanity and Technology: The Path Forward 147 Chapter 13 Becoming a Tech for Good Organization 149 Chapter 14 Key Questions to Find Your Pathway 157 Chapter 15 Has Marketing Disappeared? 163 Chapter 16 Putting Innovations on the Path of Good 171 Chapter 17 A Time for Reason 187 Acknowledgments 193 About the Author 195 Notes 197 Index 215

Autorenportrait

LARRY WEBER is a successful entrepreneur, thought leader, author, and founder of several global marketing companies. He is founder, chairman, and CEO of Racepoint Global, an integrated marketing services agency headquartered in Boston, and founder of Weber Shandwick, a leading global communications firm.

Back cover copy

Praise for A NEW AGE OF REASON “In our current times it can often be difficult to see a better future. This windshield wiper of a book clears away the fog and the mist, enabling leaders to see how technology will solve big, seemingly intractable problems, and improve the world for everyone.” — George F. Colony, CEO, Forrester “We stand at a critical tipping point in which technology now has the capacity to solve some of our most vexing problems. This is true in medicine, climate change, and other important realms. This book illustrates the ‘how,’ giving today’s executives the mindset and approach needed to embrace this critical clarion call.” — Patrick Wheeler, Executive Director, Center for Digital Strategies at The Tuck School of Business at Dartmouth “This book needs to be widely read, especially among college students and new professionals. Too often contemporary conversations drip with cynicism and nihilism. Weber tells a powerful story about the promise for the next wave of technology to give us the tools to address some of our most pressing problems. Doing so requires replacing fear with creativity and focusing our imagination through, what Weber calls, the Three Es of ethics, engagement, and evolution. Weber lays out a pathway that we all need to hear, embrace, and follow.” — Adam S. Weinberg, President, Denison University “Throughout history, new knowledge and technology have been the drivers of human progress. Today, their potential is magnitudes greater, as humanity stands in the midst of multiple great revolutions in science and technology—biotech, digital, AI, the data tsunami, autonomous systems, and nanotechnology. They are unleashing unprecedented waves of innovation at accelerating speed, holding the potential to solve some of our greatest challenges in areas such as food, water, energy, climate, and health. This book shows how these technologies are generating game-changing applications for a giant leap into a brilliant future.” — Deborah Wince-Smith, President and CEO, Council on Competitiveness “Purpose and profit are not opposites. No great company was ever founded, or sustained, without an authentic purpose. A New Age of Reason provides a clear path for the journey of uniting purpose and profit to forge stronger ties with customers, attract talent, and build a great brand.” — Mark Fuller, Co-founder of the Monitor Group, now known as Monitor Deloitte