Details

50 Ways to Understand Communication

A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

von: Arthur Asa Berger
36,99 €
Verlag:	Rowman & Littlefield Publishers
Format:	EPUB
Veröffentl.:	20.02.2006
ISBN/EAN:	9780742569218
Sprache:	englisch
Anzahl Seiten:	144

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Beschreibungen

Titelbeschreibung

Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness,' and nonverbal communication. Berger's clear explanations and examples surround this assortment of influential writing, walking the uninitiated through these sometimes dense theoretical works. His selections and commentary will challenge readers to reconsider the role of communication in our culture. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.

Titelkurzbeschreibung

In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness,' and nonverbal communication. Berger's clear explanations surround this assortment of influential writing. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.

Inhaltsverzeichnis

Chapter 1 Introduction: How You Can Use This Book
 Chapter 2 1 Words and Communication
 Chapter 3 2 Signs and Semiotics
 Chapter 4 3 When I Use a Word, Humpty Dumpty Said...
 Chapter 5 4 Antithetical Meaning of Words
 Chapter 6 5 Society Precedes the Individual
 Chapter 7 6 Language Codes
 Chapter 8 7 The Structuralist Perspective
 Chapter 9 8 Culture and the Unconscious
 Chapter 10 9 The Importance of Metaphor
 Chapter 11 10 A Model of Communication Process
 Chapter 12 11 The Lasswell Formula
 Chapter 13 12 Art and Society: A Model
 Chapter 14 13 Dialogic Aspects of Communication
 Chapter 15 14 Conversation as Narrative
 Chapter 16 15 Men and Women Use Language Differently
 Chapter 17 16 Black Speech
 Chapter 18 17 People of Color and the Media
 Chapter 19 18 Nonverbal Communication
 Chapter 20 19 Facial Expressions
 Chapter 21 20 Fashion as Communication
 Chapter 22 21 Symbolism and Religion
 Chapter 23 22 The Meaning of Symbols
 Chapter 24 23 The House as a Symbol of Femininity
 Chapter 25 24 Miss America's Mythic Significance
 Chapter 26 25 Images of Women in Advertising
 Chapter 27 26 The Power of Advertising in Capitalist Societies
 Chapter 28 27 Myths and Society
 Chapter 29 28 Robinson Crusoe as Myth
 Chapter 30 29 Fairy Tales and the Psyche
 Chapter 31 30 Hot and Cool Media
 Chapter 32 31 The Impact of Postmodernism
 Chapter 33 32 The Postmodern Eye
 Chapter 34 33 Mind and Media
 Chapter 35 34 Cybertexts and Video Games
 Chapter 36 35 Digital Media
 Chapter 37 36 Smart Mobs
 Chapter 38 37 How Crowds Think
 Chapter 39 38 Television and Art
 Chapter 40 39 Amusing Ourselves to Death
 Chapter 41 40 Narratives in the Media
 Chapter 42 41 Television Is a Dramatic Medium
 Chapter 43 42 The Power of Rock Music
 Chapter 44 43 Artistic Texts
 Chapter 45 44 Psychoanalysis and Literature
 Chapter 46 45 Humor and Communication
 Chapter 47 46 On Comedy
 Chapter 48 47 What Does Art Do?
 Chapter 49 48 Interpretation and Art
 Chapter 50 49 The Society of Spectacle
 Chapter 51 50 Representation and Difference
 Chapter 52 Appendix: Learning Games and Activities
 Chapter 53 Glossary
 Chapter 54 Selected Bibliography
 Chapter 55 Biographies of Key Text Authors

Autorenportrait

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

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