Details

Beacon Technologies

The Hitchhiker's Guide to the Beacosystem

von: Stephen Statler, Anke Audenaert, John Coombs, Theresa Mary Gordon, Phil Hendrix, Kris Kolodziej, Patrick Leddy, Ben Parker, Mario Proietti, Ray Rotolo, Kjartan Slette, Jarno Vanto, David Young
66,99 €
Verlag:	Apress
Format:	PDF
Veröffentl.:	16.06.2016
ISBN/EAN:	9781484218891
Sprache:	englisch

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Beschreibungen

Titelbeschreibung

Learn the key standards—iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.Proximity technology—in particular, Bluetooth beacons—is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity.What You'll Learn<ul><li>Understand the disruptive implications of digital–physical convergence and the new applications it makes possible </li><li>Review the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology </li><li>Discover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth </li><li>See other technologies inthe proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID </li><li>Examine the Beacosystem framework for analyzing the proximity ecosystem </li></ul>Who This Book Is ForSolutions architects of all types—venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.Contributors: Anke Audenaert, CEO, FavritJohn Coombs, CEO, Rover LabsTheresa Mary Gordon, Co-Founder, tapGOconnectPhil Hendrix, Director, immrKris Kolodziej, President, IndoorLBSPatrick Leddy, CEO, PulsateBen Parker, VP Business Development, AccelerateITMario Proietti, CEO, Location SmartRay Rotolo, SVP OOH, GimbalKjartan Slette, COO, UnacastJarno Vanto, Partner, Borenius Attorneys LLPDavid Young, Chief Engineer, Radius NetworksForeword by Asif Khan, President LBMA<div> </div>

Inhaltsverzeichnis

Chapter 1 Introduction <div>Chapter 2 Orientation: What to Expect from the BeaconsChapter 3 Digital-Physical Convergence: Why Beacons are a Big DealChapter 4 Beacosystem Framework: Understanding the Structure of the Beacon EcosystemChapter 5 Standards: Origins and Foundational ConceptsChapter 6 Chipsets: Understanding the Main Building Block within a BeaconChapter 7 Choosing the Right BeaconChapter 8 Beacon Deployment ConsiderationsChapter 9 Designing with Management in MindChapter 10 Designing an Analytics Architecture to Leverage Proximity DataChapter 11 Designing with Privacy in MindChapter 12 Orchestration: Making Beacons Behave More IntelligentlyChapter 13 Understanding Beacon NetworksChapter 14 A Programmatic Advertising PrimerChapter 15 Understanding the Integration of Mobile, Beacons and Out-of-Home MediaChapter 16 Alternative Technologies: VLC, UWB, Magnetic Resonance, WiFi Tags, and Machine VisionChapter 17 Geofencing: Everything You Need to KnowChapter 18 Barcodes, QR Codes, NFC, and RFIDChapter 19 Augmenting Beacons with Cellular Network TechnologiesChapter 20 Where Beacons Are Making a DifferenceChapter 21 Using Beacons in Payment SystemsChapter 22 The Future Standards and IP</div>

Autorenportrait

<div>Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program. </div>

Sonderbeitrag

Discusses the significant standards that a developer will want to conform to The book is primarily directed at those who will architect or implement a Beacon solution Case studies pull the content earlier in the book so that the reader can see how Beacons are implemented